MobX Day 1 (Friday 16 November, 2012)

08.15 am Doors open, Registration
09.15 am Welcome to MobX
09.30 am 01: Evan Gerber (USA),
Responsive design – what is it all about?
10.00 am 02: Joni Rustulka (USA),
Design for Many Devices / Helpful guidelines for making awesome cross-platform products.
10.30 am Break: 25 min for coffee
11.00 am 03: Guilherme Schneider (UK),
Beautifully designed experiences for multiple contexts.
11.30 am 04: Cennydd Bowles (UK),
Context, Bloody Context.
12.00 am Break: 85 min for lunch
01.30 pm 05: Greg Nudelman (USA),
Designing Mobile Magic Moments with Cross-Platform UX Framework.
02.00 pm 06: Skip Allums (USA),
Designing for mobile payments. The challenges of designing user experiences for mobile payment scenarios.
02.30 pm Break: 55 min to relax and network
03.30 pm 07: Andreas Wegner (DE),
‘Something mobile' About the future of the mobile design business.
04.00 pm 08: Scott Jenson (USA),
Beyond Mobile, Beyond Web.
04.30 pm Break: 55 min to relax and network
05.30 pm 09: Hendrik Dacquin (BE),
Second Screens - Blending TV and the web.
06.00 pm 10: Martin Kaltenbrunner (AT),
Tangible Music
6.35 pm Closing address
6.50 pm Dinner buffet
8 pm Party time! Beer, chat and Rock 'n' Roll!
1 am That's all for the first day, folks!

MobX Day 2 (Saturday 17 November, 2012)

08.45 am Doors open, Registration
09.15 am Welcome to the second day of MobX
09.30 am 01: Nick Finck (USA),
Stop thinking so small. Mobile, Web, and the Cross-Channel Experience.
10.00 am 02: Andrea Resmini (SE),
How mobile fits into a cross-channel strategy. Implications, caveats, opportunities.
10.30 am Break: 25 min for coffee
11.00 am 03: Kristofer Layon (USA),
The Minimum Viable Web, How product management improves the outcomes of design and development.
11.30 am 04: Theresa Neil (USA),
Lean Mobile UX - The Fastest Path to Remarkable Mobile Applications.
12.00 am Break: 85 min for lunch
01.30 pm 05: Claire Rowland (UK),
“Siri, did I leave the oven on?” Designing for connected homes.
02.00 pm 06: Joel Sandström (SE), Interaction Design in the automotive industry.
02.30 pm Break: 55 min to relax and network
03.30 pm 07: Chui Chui Tan (UK),
Same devices, different experiences, Why your users in Asia will never be like your users in Europe.
04.00 pm 08: Priya Prakash (UK, India),
Mobile needs in emerging & submerging economies.
04.30 pm Break: 55 min to relax and network
05.30 pm 09: Stephanie Rieger (Scotland),
Everything old is new again / The design of portable technology appears to have reached a slightly embarrassing holding point.
06.00 pm 10: Amber Case (USA),
From Solid to Liquid to Air: Cyborg Anthropology and the Future of the Interface.
6.35 pm Closing address
That's all folks, come back next year!


Amber Case: From Solid to Liquid to Air - Cyborg Anthropology and the Future of the Interface

We are now entering into an era of liquid interfaces, where buttons can be downloaded at will, and software flies through the air. Phones have been untethered from their cords and are free to colonize our pockets. They cry, and we must pick them up. They get hungry, and we must plug them in. We increasingly live on interfaces, and it is their quality and design which increases our happiness and our frustration.

We are tool using creatures. Prosthetics touch almost every part of our lives. Until recently, humans have used their hands and bodies to interface with objects. Early interfaces were solid and tactile. Now, the interface can be anywhere. The best interfaces compress the time and space it takes to absorb relevant information, and the worst cause us car accidents, lost revenue, and communication failures.

This speech will discuss how the field of anthropology can be applied to interface design, and how future interfaces, such as the ones employed by augmented reality, will change the way we act, feel and communicate with one another. Topics will include non-places, time and space compression, privacy, user flow, supermodernity, wearable computing, work and play, gaming, history, prosthetic culture, and superhuman UX design.

Andreas Wegner: Something mobile - About the future of the mobile design business

Mobile is everywhere. Companies of all sizes and all industries need to integrate the mobile channel into their business. In order to provide value for both parties, the company and the costumers, designers have to extend their domain and face industry-dependent as well as design-dependent constraints. What does the future hold for us?

Cennydd Bowles: Context, Bloody Context

If you've been in the mobile field for a while, you're sick of context debates. Sure, they all start innocently, but soon enough they collapse into a sad tangle of metaphysics ("But what IS context anyway?"), lazy stereotypes, and implausible scenarios involving public transport. So let's try a fresh approach. Dictionary definitions and "it depends" generalizations are hereby banned. Let's talk details. We'll discuss whether context even matters in modern web design, ways to find out how people will use your product, design principles for different situations, and why we've been looking at the whole thing upside-down anyway.

Chui Chui Tan: Same devices, different experiences - Why your users in Asia will never be like your users in Europe

Surprising similarities and differences between mobile users around the world Your phone, and many of the apps on it were probably designed by or for people living on the West Coast of the United States. But as the smartphone market matures, consumers in Shanghai are becoming just as important as those in San Francisco. They're not niche markets, they're growth markets. How can a designer in Berlin figure out how to create a mobile experience for a user in Bangalore?

This talk will help you understand the surprising similarities and differences between mobile users around the world – including a model to help you plan your next international app.

Claire Rowland: “Siri, did I leave the oven on?” - Designing for connected homes

The idea of the connected home has been around for 40 years or more, but has never taken off as a mass market proposition. But this is changing. Mainstream retailers are starting to bringing out connected home hardware and services to help consumers understand and control their energy use and heating, secure their homes, know who's in and out, be alerted to any emergencies and generally feel reassured that everything's OK at home. It will soon be normal to turn lights and appliances on and off from your smartphone, and set your burglar alarm over the web.

UX is key to turning this interesting niche technology into a mass market success. But the home is a challenging environment: it’s often a shared space inhabited by different people with different needs and goals, and it’s our refuge from the world: the last place any of us want to feel overwhelmed by technology.

In this talk, I'll cover:

  1. what connected home technologies can do, and why this space holds so many opportunities
  2. why no-one has got connected home design right (yet), and how experience design is key to creating commercially successful services in this area
  3. practical lessons learnt from doing rapid, mobile-centric UX design of connected home services in a startup environment

Evan Gerber: Responsive design – what is it all about?

An overview of responsive, from planning to execution

Currently the poster child of mobile buzz words, many individuals misunderstand what responsive is, how it works, and why the approach is so important for organizations adapting to an increasingly fragmented digital landscape.

As major brands move into the space, best practices for creating scalable layouts and experiences are being defined, and new approaches to interface design and development are being explored. Designers and brand managers must understand the implications of this sea change in the mobile space, and know how to quickly adapt or find themselves overwhelmed with managing multiple experiences across myriad devices.

This presentation will explore ways to plan, design, and build out an engaging, beautiful experiences that adapt to our rapidly changing device ecosystem. Case studies, lessons learned, and examples from industry leaders will educate attendees on this new approach, making sure that they understand inherent implications, constraints, and benefits.

Greg Nudelman: Designing Mobile Magic Moments with Cross-Platform UX Framework

Let the author of best-selling book “Designing Search: UX Strategies for eCommerce Success” will show you how to create “Magic Moments” in your own Mobile and Tablet apps.

I've always been excited by mobile experiences, that make customers feel that they are wearing the Iron Man suit of armor.

Apps that dissolve in behaviour and empower users through superior experiences that people can't wait to tell their friends about.

In this talk I will help you understand what makes mobile experience magical, and how to create a magical experience for your own customers using my Cross-Platform UX Design framework. We will discuss unique device ergonomics, new device senors and essential mobile UX design patterns to discover what makes experiences magical. From camera-driven search, voice recognition, Artificial Intelligence and Mechanical Turk to emerging facial recognition technology and Near-field communication -- we will cover the latest digital magic trends on iPhone and Android.

We will see what works, and what doesn't. We will look at how to put all of the key elements of the framework together to create delightful experiences for touch devices, and show you how to create magical delight in your own mobile and tablet apps. If you want to learn what makes mobile magical, you can't afford to miss this talk.

Guilherme Schneider: beautifully designed experiences for multiple contexts

With no ambition to offer definite answers, I'll talk about the tension between my obsessive desire to craft beautifully designed experiences and the fact that these experiences will only be rewarding and effective if they're open, flexible and inviting enough to be used in multiple contexts – and how borrowing principles from print, identity design and storytelling, and breaking the artificial boundaries between visual and interaction design might help achieving that.

Joel Sandström: Interaction Design in the automotive industry

Motivated to be part of and drive innovation within a business filled with emotional products, the automotive industry is subject to massive change as we've seen in the mobile world the last 5 years. Interaction design will have an impact of tomorrows vehicles and there are much to learn from the mobile industry, but there are also few other business with such control of the design process as the automotive.

Joni Rustulka: Design for Many Devices - Helpful guidelines for making awesome cross-platform products

As user experience practitioners familiar with the mobile space know, there is little consistency between the myriad of devices running different operating systems other than the fact that the devices are “mobile”. Rather than shy away from these differences, why not celebrate (or at least get comfortable with) them? Referencing an application built using PhoneGap, this talk will give you the downlow on how to approach designing a product that will deliver on multiple devices and multiple platforms. You might even get some tips that should make taking your concept to production a much smoother ride.

Kristofer Layon: The Minimum Viable Web - How product management improves the outcomes of design and development

No matter what your role, you can apply product management principles to your sites and applications in ways that help you get the best possible results by delivering the most elegant and simple product that your users need, validating it through research, and continuously improving it in incremental ways.

A popular session at this year’s South by Southwest Interactive festival, the Minimum Viable Web walks you through steps that will lead you to more web design success on all types of devices.

Kris will connect:

  1. developmental psychology
  2. content strategy
  3. mobile first design
  4. responsive design
  5. agile development
  6. usability evaluation

into a process for delivering progressively-enhanced solutions that meet your users’ and organizations’ needs.

Martin Kaltenbrunner: Tangible Music

Tangible Musical Interfaces in general and the Reactable in particular represent an emerging genre in musical instrument design. Martin Kaltenbrunner will provide a rough ride through the history of human computer interaction in order to illustrate the basic concepts behind the tangible interaction design of the instrument.

Nick Finck: Stop thinking so small - Mobile, Web, and the Cross-Channel Experience.

A exploration into seeing the bigger picture on projects, moving beyond a single-channel view and understanding a larger more strategic and cross-channel approach.

Priya Prakash: Mobile needs in emerging & submerging economies

There are multiple theories, insights and myths about designing for people in emerging economies as well as trends which project their needs as different from those in the West.

What can design from submerging economies learn from people's needs in emerging economies and vice versa ?

How can designers look at universal needs to help create better mobile experiences and look for opportunities which can lead to innovations on both sides.

This talk will explore case-studies from micro-credit, mobile services targeting people's social and economical needs from growth economies to help inform the design of universal mobile services.

Hendrik Dacquin: Second Screens - Blending TV and the web

Second screens bring rich TV interactivity finally into the mainstream. However, there are many pitfalls when implementing great second screen experiences. Foremost the mental and technological gap between program makers and (web) developers needs to be bridged.

Who should you design for? How can we hook into the traditional TV production chain? What works and truly augments the story told on the first screen. What’s a fad? Supported by data that was gathered from over 200 TV shows.

Scott Jenson: Beyond Mobile, Beyond Web - Making sense of a PostPC world

Native applications are a remnant of the Jurassic period of computer history. We will look back on these past 10 years as the time we finally grew out of our desktop mindset and started down the path of writing apps for an infinite number of platforms. As the cost of computation and connectivity plummets, manufacturers are going to put 'interactivity' into every device. Some of this will be trivial: my power adaptor knows it's charging history. Some of it will be control related: my television will be grand central for my smart home. But at it's heart, we'll be swimming in world where every device will have 'an app'. What will it take for us to get here, what technologies will it take to make this happen?

This talk will discuss how the principles of the open web must apply not only to prototocols but to hardware as well. How can we build a 'DNS for hardware' so the menagerie of devices has a chance for working together?

Skip Allums: Designing for mobile payments

Interaction designer Skip Allums will outline the challenges of designing user experiences for mobile payment scenarios.

Stephanie Rieger: Everything old is new again

The design of portable technology appears to have reached a slightly embarrassing holding point. As mega-companies bicker over the right to design rectangles with rounded corners, this presentation will explore a few devices from our past. Devices that introduced innovations such as glanceable UIs, third party applications, predictive text--and did so before many of us were out of secondary school.

Theresa Neil: Lean Mobile UX - The Fastest Path to Remarkable Mobile Applications

See Lean UX in action as O'Reilly author, Theresa Neil, walks you through a recent iPad design project for a trend-setting Japanese restaurant. From guerilla research to working in code in a month, you'll be inspired to try this approach on your next mobile project.


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